
In todayās newsletter I discuss how inflation is moving higher, the U.S. trade deficit hit $105.6 billion and tariffs arenāt working (but you already knew that!), Steven Spielberg is stepping back into the world of āTransformersā, Larry Ellison is so rich that heās buying homes near his properties for his staff to live so they can have a shorter commute, Elizabeth Banks has a new movie coming out, and the trailer for DreamQuil just dropped and it creeps me out, Paramount will now be renamed Skydance, Tony Romo might not be losing the remaining $72 million dollars on his CBS contract NFL commentary contract after they fired him for drunk driving, and some politicians think they're changing the name āArtificial intelligenceā to āSuper Intelligenceā - good luck with that!
Letās get into it!
YouTube
Top Story
š Inflation Is Moving HIGHER
The official story from the powers that be is that the cost of living is under control. Theyāre telling us that grocery prices and overall costs are "all coming down now," but the economic data doesnāt lie. So whatās the truth? Letās get into it.
On September 27, 2026, politicians tried to gaslight us saying that food, groceries, and other consumer goods have decreased significantly and "come way down" since the current administration took office. No one believes that, because they trust their own eyes and ears, and that mumbo jumbo coming out of Washington doesnāt line up with what theyāre seeing and hearing. The economic reality is that overall consumer prices have risen roughly 4.3%, and grocery prices have increased about 3.4%, while gas prices are up around 47.65% on average nationwide since the start of the War in Iran. And donāt even get me started on my one vice in life. Coffee prices have risen by 13.1% on average worldwide, and you can taste that price increase in every cup of coffee you buy or brew at home.
If you look beneath the surface of the polished and ginned-up government data, and believe the current stock market optimism with a skeptical eye, the cost of living is increasing faster than your paycheck can keep pace with. The issue weāre all dealing with is the insane, and I donāt use that word loosely, disconnect between the corporate balance sheets from publicly traded companies with trillion-dollar valuations and the everyday experiences of working families like yours and mine. Weāre hearing in the news that the economy is expanding at a faster rate than ever before because of the unprecedented investments that companies are making, such as the AI data center buildouts by FAANG or MANGOS companies including Meta/Facebook, Apple, Anthropic, Alphabet/Google, Nvidia, Amazon, Microsoft, OpenAI, and SpaceX.
But if you peel back the layers and take a closer look at the economy, you can begin to see that itās top heavy. Corporate profits are hitting record highs, but the job market has slowed down and job growth is barely keeping up with new workers entering the workforce. Weāre facing a relentless, seemingly never-ending debt fueled corporate investment boom that is distorting our economic landscape. Beyond-generous tax breaks from the One Big Beautiful Bill have resulted in billionaires doubling down on their companiesā borrowing and investments in AI computing infrastructure, data centers, and manufacturing, which should all be a good thing for the economy in the long run as long as the music doesnāt stop and the U.S. doesnāt go into a recession as a result of runaway inflation and the cost of never-ending wars.
Morgan Stanley recently issued a tech industry forecast projecting that total global debt issuance tied directly to AI data center expansion will reach approximately $570 billion dollars by the end of 2026. Goldman Sachs is estimating that AI debt will surpass $578 billion dollars by the end of this year. And how do you think these tech conglomerates are affording all these shiny new AI data centers? With debt, of course!
Hyperscalers, including primarily Alphabet/Google, Amazon, Meta, Microsoft, and Oracle, have all issued corporate bonds to finance their aggressive buildout of AI data centers at a record pace. In 2026, those same companies issued a record $132 billion dollars in investment-grade bonds with interest rates ranging between from 6.5% to 7.5%. Theyāre using those funds to build out their AI infrastructure, which includes specialized cloud capacity, fiber optic networks, and upgrades to the power grid. In some cases, these companies are just building their own powerplants, like in the case of Elon Muskās SpaceXAI's Colossus 1 AI data center, which runs 220,000 Nvidia GPUs. They built their own powerplant using 35 portable off-grid gas turbines to generate the 150 megawatts of electricity that the data center complex needs to run 24/7/365.
This tech company AI spending spree is happening at the exact same time that the federal governmentās debt just surpassed $40 trillion dollars, and is growing at a rate of $7.47 million dollars every single minute, which adds up to $10.75 billion dollars a day. At that rate, the national debt can be expected to increase by $1 trillion dollars every 93 days, or $3.92 trillion dollars in the next year, which would make our national debt $43.92 trillion dollars by this time a year from now in 2027.
WoW! If that economic reality doesnāt blow your mind, I donāt know what will.
You donāt think our nationās debt affects you? Think again!
The inevitable consequence of all this borrowing by the federal government is the spike in long-term interest rates weāre all living with in this economy. The 10-year bond currently has a yield of 5.28%, which is its highest level since 2002. This rate trickles down to all consumers, causing the interest rate you pay to buy a new home to rise to 7.28% for an average 30-year fixed-rate mortgage. Need to finance a new car? Be prepared to shell out for a car loan with an annual percentage rate between 6.35% and 7.0%.
The average consumer credit card interest rate has now reached a mindbogglingly crushing rate of 22.15%, while consumer credit card balances have exceeded $1.1 trillion dollars as families just like mine are charging everything to their credit cards just to cover their basic living expenses. Like always, working families are paying the price for the federal governmentās runaway spending and historically high national debt.
The story theyāve been telling us about inflation is just that, a made up story. Inflation isnāt going down. Itās actually rising. You donāt need to be an economist to know that. Just fill up your gas tank or go to the grocery store. Use your own eyes. Question what youāre hearing and ask yourself if that jibes with what youāre seeing in your daily life. Is it more expensive today to provide food, clothing, and shelter to your family? Trust your instincts. Youāre not wrong. Inflation is real, and itās only growing.
The best influencer marketing advice never comes from a report
Think about the last thing that got you fired up about your job this year. Odds are it didn't come from a report. It came from someone who does the job, saying what happened when they tried it.
So we've filled a day with people like that.Ā
Maya Shaff, ÅURA. Leah Walker, Adobe. Georgia Humphries, Stanley 1913. Enara Roy, Halfday. Tyler Vaught, Edelman. Josh Rangel, Ogilvy. Sarah Whittle, ex-Crocs and Duolingo.Ā
And that's just the first wave of speakers.Ā
Return on Influence Festival '26 is a free, virtual day dedicated to influencer marketing. Like any good festival, there are stages. But no mud, no queues, and absolutely no porta-potties.Ā
Sign up today, and the rest of the lineup lands in your inbox first.
Quick Hits
ššš Business
The U.S. trade deficit hit $105.6 billion in data released by the Commerce Department on reflecting trade figures for the month of August 2026. This is the widest trade deficit since before President Donald Trumpās tariffs were enacted in 2025.
So I guess tariffs arenāt actually helping narrow the trade deficit. Good to know! I wish there had been someone who could have predicted that. Oh yea, there was!
Nobel Prize-winning economist Paul Krugman said in an Interview on Bloomberg Television's Wall Street Week with David Westin on February 1, 2024 that ātariffs don't eliminate trade deficits unless they get so high as to basically make trade impossible."
š„šļøšæ Entertainment
Steven Spielberg is stepping back into the world of āTransformersā to play a more active role creatively as Paramount gets ready to make the 8th live-action movie in the franchise. No word yet on if Michael Bay will also return as a producer or director, as the new movie doesnāt yet have a director attached to it. The āTransformersā franchise has grossed $5.4 billion dollars worldwide, according to Wikipedia.
Ā®ļø AI
Apparently, we've got to the point of the store where anyone, anywhere, can just rebrand commonly used terms whenever they want. On Tuesday, September 29th, 2026 President Donald Trump decided that all of the United States federal government would now use the term āSuper Intelligenceā instead of āArtificial intelligence.ā
āCoincidentallyā, because apparently there's nothing shady to see here, there was a huge spike in registrations ahead of the announcement for the .SI domain name which the country of Slovakia owns
I would never be so controversial as to insinuate that there was any insider buying, but the timing sure does look suspicious.
At the same meeting President Donald Trump met with a number of heads of AI companies, because you're not about to get me to say the term āsuper intelligenceā with a straight face. At the meeting the CEOs of OpenAI, Anthropic, meta, and Nvidia who all apparently signed a āmorally bindingā agreement to help police AI, or whatever that means.
How one person can rename a $2.56 trillion dollar industry all by themselves and expect the whole world to go along is beyond me, but hey that's 2026 for you!
No word yet on if Sam Altman has agreed to rename openai to OpenSI.
š” Real Estate
Not content to just own dozens of mega mansions across the United States, now Larry Ellison is buying homes near his properties for his staff to live so they have a shorter commute. You canāt even make this up. Talk about job benefits.
Today Larry Ellisonās real estate empire is worth an estimated at $2.9 billion, and includes estates, private islands, and his own personal Hawaiian resort. An exact count of homes and properties he owns in nearly impossible due to his use of off-market purchases, LLC to hide his ownership, and properties heās bought for his staff as a business expense, but hereās my best shot at cataloging Larry Ellisonās real estate holdings:
In Malibu, California Larry Ellison owns 24 million dollar homes along "Billionaire's Beach", that all together are estimated to be worth around $250 million dollars.
In Florida he owns a 22 acre estate that spans from the ocean to the intracoastal waterway, in the famous Manalapan Estates, which is lovingly referred to as āBillionaire Bunkerā. Larry Ellision bought the estate for $173 million in June 2022 and itās what he calls his primary residence.
Then Larry Ellison bought 8 separate residential homes in 2023 for $10 million in Palm Meadows Estates located in Boynton Beach, Florida, to house his family's staff.
Larry Ellison also owns a Tuscan-style oceanfront mansion in North Palm Beach Florida that he bought for $80 million dollars.
In California Larry Ellison owns multiple estates, including his 23 acres sprawling Japanese-style estate in Silicon Valley that its estimated he spent over $200 million to design and construct. He also owns 5 homes in Redwood City, 1 home in the Pacific Heights neighborhood of San Francisco, and a 249-acre estate and private golf course in Porcupine Creek that he purchased for $42.9 million.
On the East Coast Larry Ellison owns 4 estates, including the Beechwood Mansion in Newport, Rhode Island that he purchased in 2010 for $10.5 million and then set about completing remodeling the home and the grounds. My family walks by it each year when we do the Newport Cliff Walk which goes along the ocean right in front of the estate. The estate was once owned by William Backhouse Astor Jr., and whose son John Jacob Astor IV died when the Titanic sank in 1912.
Then we have what is arguably the crown jewel of Larry Ellisionās real estate empire, his 98% ownership of the entire Hawaiian island of LÄnaŹ»i, which is the 6th largest island in Hawaii. Larry Ellison originally purchased the island in June 2012 for $300 million dollars, and then spent a rumored ā$450 million to remodel his Four Seasons Resort Lanai, which reopened in 2016.ā according to Wikipedia.
Internationally Larry Ellison owns a historic Japanese garden villa located near the Nanzen-ji temple in Kyoto, Japan for a rumored $100 million dollars back in 2002.
Across the pond in the UK Larry Ellision bought a 7-story office building at 11-12 St. James's Square in London's West End for $202 million from the Hong Kong-listed company Chinese Estates Holdings in January 2025.
š¬ Trailers
Elizabeth Banks has a new movie coming out, and the trailer for DreamQuil just dropped. Itās a doozy. So strange. When I first watched it I thought it looked like a normal, if not boring movie, but then it just kept getting stranger as it went. Iām not into horror movies, and I know some would debate if this even qualifies, but it has enough supernatural in it to scare me, so Iām gonna pass, but just from the trailer it looks like Elizabeth Banks could win an Oscar from her performance!
šŗ Media
Now that Paramount has acquired Warner Bros. Discovery and the transaction has closed as of Tuesday, October 8th, 2026, the new merged company will officially be renamed Skydance. But fret not my readers, Paramount and Warner Bros will continue to live on as their own distinct studio, which have 35 movies between them both scheduled for release in 2027.
I know a lot of people are worried about this merger, but if it results in more movies and quality programming from these iconic studios then I'm all for it. If anything, it might save me some money since I'll no longer have to subscribe to both streaming services, and will now be able to get them under one app. Although I'm guessing the price of the app isn't going to be cheap.
š¤ Sports
File this under āF@ck around and find out.ā If you drink, and drive, you get fired from your NFL commentary job, and potentially lose out on the remaining $72 million dollars on your contract.
Or did he?
Rumors are swirling that Tony Romo has been negotiating his exit package to go slowly, instead of a long drawn out public legal fight with CBS. Word on the street is he could āget anywhere from half to two-thirds of the money ā $36 million to $48 million.ā according to a story on NBC Sports.
I have mixed feelings on this, and like I always say āItās complicated. First off, he drank and drove, and we should all be responsible for our actions. End of story. On the other hand, heās one of the best and most entertaining color commentary NFL broadcasters in the business, and games are so much more exciting to watch when heās in the booth.
At the end of the day Iām guessing heāll make out great financially, and itās the fans that will lose out. Oh yea, and his family for all the drama heās put them through.
Was this email forwarded to you? Did you not hate it?
Then consider subscribing to The Business Behind The News. The only newsletter that brings you the business behind the news, with a healthy dose of sarcasm - all delivered to your inbox once a week in an easily digestible 5-minute read.
The Business Behind The News is written, edited, and published by Chris Thompson.




